The true creative act is something else. It produces something which never existed before. Whether of small consequence or amazing significance, it is usually generated by a spontaneous insight.
Of course, what appears to be a spontaneous thought may well have been a long time cooking in the unconscious. Carefully analysing then tackling and solving in a creative way, the multitude of issues that face marketers every day is what OxygenAds is all about. It’s a doctrine we apply to all the tasks we take on. We want to challenge completely the way you view your current marketing requirements and resources, and in all our dealings with you we will strive to put into practice our six golden rules of creativity:
- Make the product the hero
- Find the right trigger points
- Targeted messaging
- Be creative
- Building on ideas to make better ideas
- Looking at things in new ways
- Challenging assumptions
- Taking risks
- Taking advantage of the unexpected
- Never losing sight of the brief
At OxygenAds, we believe every discovery by definition is unpredictable. If it were predictable, it would not be a discovery.
We’ll work with you with one purpose - to improve your sales and generate long term relationships with your stakeholders. This could be anyone from internal staff to outside suppliers, shareholders, board members and, of course, customers. OxygenAds is cognisant of these influencing factors. Our results will be judged on a number of levels.
A Disciplined Approach
When we’ve had in-depth discussions with a client and are satisfied that we are armed with the information we need to understand the issues in hand, we proceed through a process that keeps all parties focused. This is a simple but thorough and necessary path to producing really effective marketing.
1 |
Define the advertising objectives - this could be a sales increase, a consumer perception shift etc. | |||
2 |
Define the key characteristics of the brand – i.e. lowest in fat, Australian made etc. | |||
3 |
Define the target market – who are our target consumers? How does the client's product fit into their lifestyles? Where are they? How do they use the product? Why do they use it? | |||
4 |
Categorise and define the competition – understand why they succeed or fail and seek out weaknesses. | |||
5 |
Consumer perception / attitude shifts – this defines how consumers currently perceive the product and also how we shift them to our desired perception after the advertising campaign has appeared. | |||
Without undertaking these important steps, discussions about marketing goals and aspirations can seem hollow. But by taking the time, the advertising process truly begins and great work has the opportunity to emerge.
When 2 objects engage, that's when the interesting work begins.
