Markets move quickly. Consumers switch on a whim. Competitors are fast to market. Technology has made loyalty a thing of the past. The last thing you need is an agency that can’t react with the same speed. Welcome to OxygenAds
Creativity is the cornerstone of all we do, but it doesn’t simply refer to the visualised aspects of our work. It’s a doctrine that applies to our strategic approach to all the tasks we take on. The desired effect is to create a compulsion for the consumer, a familiarity, an empathy and a distinctive personality and character. The creation of a meaningful brand that belongs within the consumers’ lifestyle and an unshakeable faith, loyalty and fulfilment to carry the brand along its path of evolution.
A Philosophical Paradigm Shift
We’ve all sat in those endless ad agency meetings and witnessed clients positively tremble with the frustration of trying to progress work as the agency personnel vie for ownership of their ideas. It simply doesn’t have to be that hard!
There’s a better, more streamlined way to do business and that’s what OxygenAds is all about. OxygenAds will improve the efficiency you should rightly expect in attacking your day-to-day marketing tasks.
Marketers want creative but pragmatic ideas that are workable and measurable, and we have the marketing models tried ‘n tested, that will dramatically improve your advertising to sales ratios and ultimately your bottom line.
At OxygenAds we have to focus on our bottom line to stay in business. If we do that for our clients, then we’ll have truly successful partnerships and that’ll be all the endorsement we’ll ever need. A profitable relationship is a happy one
Bijay Kalsy - Creative Director
Bijay is truly a rare find in the advertising industry. His background extends far beyond the confines of the traditional agency creative department and over the years he has developed and honed his skills into what can only be termed as a ‘creative suit’.
Bijay believes his insightful and long standing client relationships are built upon his ability to be perceptually involved with their products and specifically understand his client’s perspective. He has in fact ‘walked in their shoes’ on several occasions, where clients have appointed him to act as their client representative, dealing with all aspects from briefing to final creative approval on their behalf.
He is best described as an innovator and a problem solver, with over 20 years experience and an array of skills to offer. He enjoys the cut and thrust of commerce and resolving his client’s problems in the most creative, but pragmatic way. Whilst he obsesses about creativity and its application to advertising and design, he also has an uncanny ability to apply high creative values to business. This unique quality is what his clients value most.
One of his most memorable moments dates back to 15 years ago when the Italian designers of a well known brand of European washing machines were all out of ideas to redesign their washing machines to meet modern market expectations. Bijay asked for the brief and took up the role of product designer with a new approach to mechanical design that had no obvious solution. His breakthrough design was manufactured and sold throughout Europe.
Bijay enjoys long standing relationships with his clients. This has been most evident in the work he does for Latham Audio – a client based in The Netherlands who has maintained his relationship for over 12 years and remains committed today, with Bijay travelling to Europe regularly.
He’s really proud of the clients he’s helped and the world-class agencies he’s worked for, both here and overseas which include Grey Advertising, JWT, Saatchi & Saatchi and Ogilvy & Mather. Bijay’s input on businesses range from finance, FMCG, automotive, alcohol and beverages, sporting goods, hi-fi, retail and more has been produced in all media.
Bijay created OxygenAds with the conviction that his clients, his team and he, himself share common goals and desires. He believes that ‘two heads are always better than one in the service industry’. Bijay’s aim is to watch his clients grow alongside OxygenAds, whilst keeping it simple and challenging everything. And, of course, building long term friendships!
