OxygenAds is a multi-disciplinary advertising agency located in Balmain, Sydney, Australia. It offers an innovative, creative service in everything it does, but most importantly, it is devoid of lines within its business. From above-the-line, below-the-line, on-line, off-line. In fact, completely outside the lines of traditional agency thinking. We possess a unique, friendly one-on-one relationship with our clients, with two simple aims;
build a better client relationship for the long term and build powerful, compelling communication messaging that
affects customers’ behaviour.
We achieve this by transforming complex business strategy into single minded, creative executions, which reduce uncertainty and increase the rewards for all.
Here's some great moments in advertising, I hope you enjoy them as much as we do.
is not just a logo. It’s fundamentally what you want your brand to represent. It could be to change from a 'me' positioning to a leadership one. Remember, it’s the most important asset you have.
is not just a layout, it’s a communication vehicle. It should inform, it should challenge your views, it should break new ground and above all, it should make you want it.
is not just printing colour and an icon. It’s an embodiment of your values, it could be to shift your present brand values, it could even have an idea!
it’s not old media. It can entertain, it can inform, it can sell, and most of all, don’t forget the pre-baby and baby boomers are living longer. Long live the radio.
Back to basics
Sadly today, advertising and marketing is reduced to buzzwords. Terms like ROI, stakeholders, relationships, customer values, optimisation and web2. Remember in the 90s the web geniuses claiming the death of traditional marketing models? “The New Economy” where concepts like permission marketing and CRM tools would decimate the traditional industry and make them obsolete.
Yes, many dotcoms did indeed make obscene amounts of money. However, most could not generate any profits from these business models and most are not in business today.
I would argue the fundamentals of marketing have been dropped for the new buzzwords around town. It seems we have forgotten that we have customers at the other end of the sales line. That’s right, human beings who have been around for about 700,000 years. It took 10 years for humans to accept and adopt the internet. Emails account for most on-line traffic, second is checking out information and news sites, and third is checking out prices, educational information and research.
Just 23% of Australians report to buy products on-line.
If this is the case, shouldn’t we spend more time listening to human beings? What do they think, what do they like and dislike?
Now you’re in a strong position to produce effective communication. Get the communication right with today’s media tools and you’ll succeed quickly. Get the communication wrong, you’ll fail quickly. Let’s see what humans actually have to say – no buzzwords guaranteed!
Recent Projects: iku wholefood
Iku approached us for a new creative branding that will widen their appeal to a broader range of consumers.
In assessing their existing brand, we found their positioning didn’t sit well with their existing culture and philosophy. We needed to design a logo that would distinctively represent Iku in this new marketplace.
After several new logo designs and a deconstruction of the existing Iku logo, we decided to maintain the hand drawn aspect but refine and separate the letterforms. By refining the essence of the original logo we appealed to a new broader consumer base without alienating their existing customers.
We then created a positioning statement ‘eat well be well’ to define Iku’s new brand values and to give their brand more clarity at a retail level.
We are currently working on further creative concepts to strengthen the new Iku brand through the production of marketing collaterals like direct mail campaigns, vehicle and in-store graphics, packaging and developing the new Iku website.
